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Inhaus - mini applications by arsenicpants Inhaus - mini applications by arsenicpants
for my senior Portfolio class

Inhaus is an aftermarket air cooled Volkswagen parts manufacturer i designed, as part of my senior portfolio class. We had to design an entire corporate system, inlcuding name and logomark, typography, a Graphic Standards guide, main and mini application packages, catalogue/website and stationary.

Inhaus creates all it's own parts in it's own factory, as opposed to other aftermarket suppliers who only resell from various smaller factories. I intended to brand the company as one that has the same charm and age that the Classic air cooled Volkswagens have, by using vintage typography and weathering effects on packaging that took cues from the golden age of the automotive world.

everything is printed on textured cardstock, or other vintage-style paper stocks (like manila), in colours that mimic some of the most famous classic VW colours. Colours like Cieling Wax Red, and Beryl Green.

I also wanted the packaging and other elements to reflect the smart simplicity of the original Volkswagen, by conforming boxes to the shape of the contents inside, and by giving more than one usage to many of the package and stationary pieces.

This is an example of the mini applications, including a match box, spark plug set, timing belt, condesnor, and oil change kit.
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beatnik Featured By Owner Jan 15, 2009  Professional General Artist
I love the colour scheme and the logo, very professional.
thatunknownartist Featured By Owner Sep 21, 2008
I <3 you
arsenicpants Featured By Owner Sep 26, 2008   Interface Designer
I <3 <3's
dermitch99 Featured By Owner Feb 15, 2008
very very nice!
whisperedmind Featured By Owner Feb 5, 2008  Student
So beautiful. Love the vintage appeal. The craftmanship is perfect. Any tips for an aspiring graphic designer?
amelliott Featured By Owner Apr 9, 2007
very nice. i like the type choices, illustrations, & especially the logotype.
arsenicpants Featured By Owner Apr 10, 2007   Interface Designer
thanks man, i was pretty happy with the logotype as well :)
it was a pain in the ass to print though, all the sketchy chips and rough textures are mapped out vector lines, my poor printer took atleast 15 minutes each time the logo appeared
phy-o Featured By Owner Apr 9, 2007
This is really great stuff,... I don't understand why it hasn't more favs or a DD. Keep it up man. :highfive:
arsenicpants Featured By Owner Apr 10, 2007   Interface Designer
thanks very much :)
phy-o Featured By Owner Apr 10, 2007
You're more than welcome.
cberry240 Featured By Owner Mar 25, 2007
nice work.
boricua4crist Featured By Owner Mar 22, 2007   Interface Designer
I really like the texture in this series of packaging that you've done! I can see that you put a lot of time, effort and thought to your design. I really like the vintage look you gave it. It kind gives a sence of reliability from the company. Well done.
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Submitted on
March 18, 2007
Image Size
140 KB


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