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March 18, 2007
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Inhaus - mini applications by arsenicpants Inhaus - mini applications by arsenicpants
for my senior Portfolio class

Inhaus is an aftermarket air cooled Volkswagen parts manufacturer i designed, as part of my senior portfolio class. We had to design an entire corporate system, inlcuding name and logomark, typography, a Graphic Standards guide, main and mini application packages, catalogue/website and stationary.

Inhaus creates all it's own parts in it's own factory, as opposed to other aftermarket suppliers who only resell from various smaller factories. I intended to brand the company as one that has the same charm and age that the Classic air cooled Volkswagens have, by using vintage typography and weathering effects on packaging that took cues from the golden age of the automotive world.

everything is printed on textured cardstock, or other vintage-style paper stocks (like manila), in colours that mimic some of the most famous classic VW colours. Colours like Cieling Wax Red, and Beryl Green.

I also wanted the packaging and other elements to reflect the smart simplicity of the original Volkswagen, by conforming boxes to the shape of the contents inside, and by giving more than one usage to many of the package and stationary pieces.

This is an example of the mini applications, including a match box, spark plug set, timing belt, condesnor, and oil change kit.
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:iconbeatnik:
beatnik Jan 15, 2009  Professional General Artist
I love the colour scheme and the logo, very professional.
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:iconarsenicpants:
arsenicpants Sep 26, 2008   Interface Designer
I <3 <3's
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:icondermitch99:
very very nice!
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:iconwhisperedmind:
So beautiful. Love the vintage appeal. The craftmanship is perfect. Any tips for an aspiring graphic designer?
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:iconamelliott:
very nice. i like the type choices, illustrations, & especially the logotype.
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:iconarsenicpants:
arsenicpants Apr 10, 2007   Interface Designer
thanks man, i was pretty happy with the logotype as well :)
it was a pain in the ass to print though, all the sketchy chips and rough textures are mapped out vector lines, my poor printer took atleast 15 minutes each time the logo appeared
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:iconphy-o:
phy-o Apr 9, 2007
This is really great stuff,... I don't understand why it hasn't more favs or a DD. Keep it up man. :highfive:
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:iconarsenicpants:
arsenicpants Apr 10, 2007   Interface Designer
thanks very much :)
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:iconphy-o:
phy-o Apr 10, 2007
You're more than welcome.
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