for my senior Portfolio class
Inhaus is an aftermarket air cooled Volkswagen parts manufacturer i designed, as part of my senior portfolio class. We had to design an entire corporate system, inlcuding name and logomark, typography, a Graphic Standards guide, main and mini application packages, catalogue/website and stationary.
Inhaus creates all it's own parts in it's own factory, as opposed to other aftermarket suppliers who only resell from various smaller factories. I intended to brand the company as one that has the same charm and age that the Classic air cooled Volkswagens have, by using vintage typography and weathering effects on packaging that took cues from the golden age of the automotive world.
everything is printed on textured cardstock, or other vintage-style paper stocks (like manila), in colours that mimic some of the most famous classic VW colours. Colours like Cieling Wax Red, and Beryl Green.
I also wanted the packaging and other elements to reflect the smart simplicity of the original Volkswagen, by conforming boxes to the shape of the contents inside, and by giving more than one usage to many of the package and stationary pieces.
This is an example of the catalogue. It is designed to resemble an owners manual, being roughly the same dimensions and using some elements from vintage vehicle owners manuals. The front cover folds backwards to reveal a large illustration of a Volkswagen beetle, with various points displaying all the elements of the volkswagen beetle and where to find them in the catalogue. the other side of the cover shows a tearable order form, with instructions on how to use it, and information on the company's website, if they don't wish to tear the cover off.
the catalogue uses the same style of photography as the res of the system, using single or dual colouring, and uses the same style of weatherd textures and colours